Influencers are the compass that navigates consumers toward new and interesting products.
| |  | Influencers are the compass that navigates consumers toward new and interesting products.
But when it comes to marketing your brand, not all influencers will give you the same results.
Business Insider talked with digital-marketing experts who have created campaigns for brands like Uber, Huawei, and Johnson & Johnson to get an inside look at how much influencers cost, how to hire them — and how to work with them to attract legions of loyal customers.
Read below for the ultimate guide to working with influencers so you can market your startup brand and get results.
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