Marketers and agency execs are once again making their way to Austin for South by Southwest as the festival makes a return to in-person activities, panels and experiences this year after two years away — one year was canceled and another was online due to the pandemic. While the festival, which kicks off Friday March 11th and will run through March 20th, will be hybrid with online and in-person activities for attendees, it will “mainly be an in real life event,” explained Hugh Forrest, chief programming officer at SXSW. Read more below. Other things to know about - Join us virtually on April 19 for the Digiday Gaming Advertising Forum where we'll discuss the newest D2C strategies, benefits of entering the metaverse, esports and everything in-between.
- As marketers struggle to make sense of their massive datasets, they’re turning to more streamlined datasets to break the cycle. Sponsored by Piano.
- Join this webinar on March 24 at 2 p.m. EST to learn how brands are strategizing creative refreshes to drive CTV performance in 2022. Sponsored by MNTN.
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| Top Stories |  | | Ivy Liu |
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| | | | | The festival, which kicks off today and will run through March 20th, will be hybrid with online and in-person activities for attendees. | | |
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howdy! | | | | | To CEO Mark Penn, it’s a way of distinguishing the holding company from what he calls the “legacy” holdcos while also offering a bulwark against the trend of in-housing. | | |
| | | | | Using audience and outcome data, marketers are using creative refresh to consistently update CTV ads to yield better engagement and performance. | | |
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howdy! | | | | | Digiday caught up with the IAB Europe’s CEO Townsend Feehan to get her take on the future of its GDPR guardrails, also known as the Transparency & Consent Framework. | | |
| | | | | DCO has gained popularity with traditional advertising, and though the approach has faced misconceptions about CTV compatibility, successful marketers say it’s a good fit. | | |
howdy! | | | | | With people spending more time online, nonprofit organization Girls Who Code is ramping up its digital efforts. | | |
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| | | | | Marketers are reassessing their digital media targeting strategy to reach the right consumers while prioritizing privacy. Download this guide to learn how companies are shifting internal tactics and external partnerships. | | |
howdy! | | | | | Morning Brew, Industry Dive and Future plc are opening new spaces in preparation for employees’ (voluntary) return to the office this year. | | |
howdy! | | | | | The media consultancy MediaSense concludes that the industry has reached a point of “integration” in its push to transform due to dramatically changing consumer behavior | | |
| | | | | Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. |
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