The most senior Black exec at a global ad tech firm is exhausted. In the weeks since George Floyd’s killing triggered a reassessment of the ways in which racism is engrained in society, he's been inundated with requests from white colleagues for advice. While the ad tech has taken strides toward being more inclusive, it has also suffered setbacks, said the exec. In the latest edition of our Confessions series, he discusses the stresses of inadvertently becoming his company’s unofficial diversity and inclusion advisor. Read more below. Other things to know about - On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by Team Epiphany founder Coltrane Curtis to discuss connecting with influencers who truly shape culture. Register here to join us on Friday at 12 p.m. ET.
- As recent events have decimated brands’ revenue, we want to know which budgeting decisions brands and agencies are making to meet their KPIs and drive critical ROI. Take this survey and share your experience. Sponsored by Sharethrough.
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| The Confessions | | | | While the ad tech has taken strides toward being more inclusive, it has also suffered setbacks, according to a senior black exec. | | |
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howdy! | Esports | | | | Lee Trink, CEO of the $240 million esports collective, on its expansion plans and no tolerance rule on divisive language. | | |
| Sponsored by GeoEdge | | | | A new report looks at why publishers are taking broader steps to protect their businesses and reputations from the threat of deceptive advertising — particularly during this U.S. election year. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | In the latest Digiday+ Talk, Soyoung Kang talked about EOS’s relationship with TikTok’s creative influencers and how her team has used its paid TikTok campaigns to drive organic growth on its own channel. | | |
| Sponsored by Primis | | | | Publishers are turning to new video-ad strategies designed to keep users on their sites and stop revenue from going to Google and Facebook. | | |
howdy! | Life Beyond the Cookie | | | | The Telegraph is the latest to work with Infosum on sharing its first-party data directly with advertisers to ways of matching audience without cookies. | | |
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| Sponsored by Twitter | | | | New data from Twitter shows that premium content related to gaming and celebrities has over-performed — and inspired new community interactions — during months of quarantine. | | |
howdy! | Facebook Ad Boycott | | | | Advertisers have been complacent and reactive when it comes to Facebook, until a changing society demands them to act otherwise. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Any marketer that’s made the decision to potentially forego revenue and vocally announce a Facebook ad suspension now faces a second dilemma: When will the conditions be right to return? | | |
| | | | | These should be banner days for a Black media site that has long covered social injustice for a young audience. But Blavity CEO and founder Morgan DeBaun describes challenges that start at the initial difficulty of raising investment as a Black company. "For me, the systemic racism comes in the fact that I don't ever get the benefit of the doubt," DeBaun said at the Digiday Publishing Summit. |
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