DECEMBER 13, 2017

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Dec. 13. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

A mystery-shopping study indicates car dealerships fail the EV-selling test. (That said, the National Automobile Dealers Assn. tells us the study isn’t "reflective of what’s happening in the market.”)

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

It's shaping up into the legal battle of the titans as Cox Automotive sues CDK and Reynolds and Reynolds.

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Calling it the last frontier for shopping, General Motors launches in-car shopping.

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Ally announces the 2018 TIME Dealer of the Year nominees. Click here to find out who they are and what good things they’ve done.

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Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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