For as much as connected TV advertising has matured in the past few years, the emerging medium maintains a mystique that has given rise to myths that must be dispelled. Read more in this myth buster below. - As a refresher — CTV and OTT are not the same, among other misperceptions debunked.
- What if more than a third of your company’s first-party research about online behavior turned out to be not accurate? A new study from Disqo came to this conclusion.
- Creator duo Colin Rosenblum and Samir Chaudry almost called it quits more than two years ago. Then, Samsung offered them an annual contract. Now, they have a YouTube channel with more than 700,000 subscribers.
- Marketers need to tweak their overall marketing approach to account for a world where someone may not ever click out of a social app to their site to buy something, according to marketers and agency execs. More in this Digiday+ Marketing Briefing.
From our sister site, WorkLife: Other things to know about - Don't miss the opportunity to recognize your team's outstanding work. Last chance to submit your entry for the Digiday Media Awards is this Friday, April 15. Join a list of exclusive winners including Buzzfeed, The New York Times, Popsugar and more.
- Carriers are adjusting business models to add services such as TV, and expanding partnerships to deliver 5G-enabled experiences. Sponsored by AdColony.
- As consumers change routines, they place ease, convenience and personalization as top purchasing motivators, meaning marketers have an untapped customer base ripe for brand loyalty. Sponsored by Blackhawk.
| | |
|
| Top Stories |  | | Image credit: Ivy Liu |
|
| | | | | For as much as connected TV advertising has matured in the past few years, the emerging medium maintains a mystique that has given rise to myths that must be dispelled. | | |
|
howdy! | | | | | What if more than a third of your company’s first-party research about online behavior turned out to be not accurate? A new study from Disqo came to this conclusion. | | |
| | | | | Using audience and outcome data, marketers are using creative refresh to consistently update CTV ads to yield better engagement and performance. | | |
| Advertisement |  | | |
howdy! | | | | | With a YouTube channel, podcast and newsletter all covering the creator economy, Colin Rosenblum and Samir Chaudry provide the perfect kick-off interview for the Digiday Podcast’s new limited series on creators. | | |
| | | | | Consumers expect brands to authentically demonstrate their values and marketing strategies are central to that expectation. | | |
howdy! | | | | | Marketers need to tweak their overall marketing approach to account for a world where someone may not ever click out of a social app to their site to buy something, according to marketers and agency execs. | | |
| Advertisement |  | | |
| | | | | Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are taking a more cautious approach. | | |
howdy! | | | | | Ill at ease with the means of ad tech? Don’t worry, you’re not the only one | | |
howdy! | | | | | Agencies are struggling with internal issues as lack of flexibility, compensation, diversity of talent, training and work-from-home versus in-office. | | |
| | | | | With a YouTube channel, podcast and newsletter all covering the creator economy, Colin Rosenblum and Samir Chaudry provide the perfect kick-off interview for the Digiday Podcast’s new limited series on creators. |
|
|
