Scrutinizing some of the perceived wisdoms of ad tech on the public markets after a dizzying year of public listings.
| Ad tech is arguably one of the most polarizing cornerstones of the marketing industry. While some herald it as the future of the industry, others decry it as a major threat to civil liberties given the abuses of vast sums of online user information — the cause of laws such as GDPR. Read more below. Here’s scrutiny of some of the perceived wisdoms of ad tech on the public markets after a dizzying year of public listings. The New Yorker switched up its daily newsletter, rolling out a voicier and more editorialized approach for readers' inboxes. The idea is to infuse a bit more personality and original content — a newsletter strategy The New Yorker is now bringing to its daily product. This week's Digiday+ Media Briefing recaps the top topics of discussion among publishing executives at this week's Digiday Publishing Summit. From our sister site, WorkLife: Remote workers’ unknown locations could create legal and tax challenges. How to tell when drinking work culture has gone from being fun, to being a crutch. Other things to know about Join us virtually on April 21 for the Business of TV Forum where we'll bring together leaders at brands, agencies, TV networks and streaming services to discuss how they are adapting to the TV ad market’s transformation. Carriers are adjusting business models to add services such as TV, and expanding partnerships to deliver 5G-enabled experiences. Sponsored by AdColony. Brand-consumer relationships have shifted to keep pace with the digital world. And with growing privacy restrictions the mechanisms of the traditional value exchange are changing, too. Sponsored by Meta. | | |
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