Can Myth-Busting Ads Drive BEV Adoption?

In the “Don’t Believe The Myths” campaign, “mythical” characters including the Tooth Fairy, Sasquatch, a Unicorn and Martians appear in vignettes in which a voiceover tries to explode the “myths” preventing consumers from buying BEVs.

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VW Launches Alexa-Guided Test Drives

Dealers look forward to shoppers' response to the new test drives, but concerns arise about sapping the “personal experience” from the car-buying process.

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More Juice? Electrics Lead Way for Second Consecutive Year

Electrified powertrains dominate the 2022 Wards 10 Best Engines & Propulsion Systems list, but internal-combustion engines still earn recognition. Winners will be honored Oct. 27 at a trophy ceremony in Detroit.

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Chevy Freshens Silverado HD Line, Eyes Pickup Leadership in 2022

Chevrolet adds a new interior, a new “Midnight” package, and design and transmission enhancements in a midcycle refresh. GM’s lead brand sees an opportunity to upend Ford for pickup leadership in 2022.

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‘It’s in the Shop’ … Longer Than Ever

“Right now, a lot of stores are slammed with a lot of work,” says fixed-operations veteran Lee Harkins.

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