Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.
Explore the intersection of community outreach and engagement in this half-day intensive course that will help you use data and storytelling to increase your outreach. All sessions recorded and available for 6 months online.
Course Program
Marketing and Outreach Strategies to
Engage Your Community
Half-day Intensive: Wednesday,
December 6, 2023
Session 1:Marketing and Outreach: Creating Engagement
& Awareness
12:00-12:45 pm ET
SPEAKER
Cordelia Anderson, (she,her) CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results
Session 2:Uniting Marketing and Outreach: Internal Communications and Buy-In
12:45-1:30 pm ET
SPEAKER
Nicholas Brown, (he,him) Chief Operating Officer for Communication and Outreach at Prince George's County Memorial Library System
Session 3:Start with Research: Using Data to Enhance Marketing and Outreach
1:40-2:25 pm ET
SPEAKER
Stephen Grubb, Public Information Officer, Marketing, Publicity & Communications, Libraries Division at Broward County Library (FL)
Session 4: Including Queer Youth: How to Build an LGBTQIA+ Youth Advisory Board
2:25-3:10 pm ET
SPEAKER
Dana Haugh, (she, her) MLS, Web Services Librarian & Coordinator of Marketing and Communications at Yale University
Session 5:Centering Community: How to Move from Outreach to Engagement
3:20-4:00 pm ET
SPEAKER
Fatima Perkins, Director of Community Outreach & Advocacy
"This course was absolutely fabulous. The enthusiasm of all the speakers for their topics made me feel as if I could successfully tackle the insurmountable mountain that is Marketing & Outreach, even as someone with limited experience. Within days of learning about successful marketing tips, I was able to utilize them for my own event planning. It's gratifying to see something I learned in a workshop was so quickly and easily put into my own practice!" -
-Maria Lentini Access Services Library Assistant III
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