The Scoop: Boeing pleads guilty to fraud over 737 MAX plane crashes

Plus: Paramount and Skydance agree to merger; NASCAR reveals an EV.

Southwire’s Fernando Esquivel on balancing people and process

The organization’s Chief People and Culture Officer charts his journey toward developing a formula for business success with employees as its heart.

High-concept comms: Crafting a Hollywood-worthy pitch

Boost your chances of securing coverage and getting your ideas approved with this principle used in the fiction and screenwriting worlds.

  Member Content

Lessons in crisis communication from the U.S. Army

A case study from the PR Daily Media Relations Conference

New social media features and updates to know this week

New updates from Instagram, Pinterest and more.

The TSA’s social team is free to post without approvals. Here’s why

Emily Bonilla-Pieton explains how her team cultivated the trust to make the TSA’s accounts fun.

The Scoop: How conservative activists targeted Tractor Supply Company on DE&I

Plus: EU accuses Meta of breaking rules with ad-free option; Cup Noodles releases S’mores flavor.

How the Four Seasons turned a viral moment into a brand story

Being ready for when lightning strikes.

Can you spot the best headline?

Writing headlines is a game of both skill and chance.

The Scoop: The PR implications of Joe Biden’s terrible night

Plus: Most Gen Zers consider themselves video creators; how Nike lost the running market.

How I Got Here: DeadLizard’s Bill Skrief balances it all with a structured timetable

Bill Skrief of DeadLizard shares his approach to balancing creativity, family and business.