The ability to communicate new advances in science and technology has never been more important, and in that regard innovations with nanotechnology are growing more rapidly than ever with benefits to both society and the economy. However, for many consumers and the general public, the very idea of nanotechnology is both a wonder and an enigma. But how do we keep our society engaged with new nanotechnology at a time when everyone is more discerning? Well, one approach is to use storytelling.