Nykia Wright, former CEO of the Chicago Sun-Times, will replace NAR CEO Bob Goldberg starting Nov. 20. Full Story: REALTOR® Magazine (11/2)
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Best Practices in Sales & Marketing
How to build your brand This guide provides a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a CRM. Full Story: REALTOR® Magazine/The Lounge (10/31)
What you need to know about the fediverse Asa Hiken explores the fediverse—decentralized social media—and explains its difference to the metaverse and the opportunities for brands and content creators. The fediverse will likely be an ad-free zone, resulting in opportunities for brands relying on organic engagement, which will be simplified by the need for only one account to reach multiple audiences, Hiken writes. Full Story: Ad Age (tiered subscription model) (11/2)
Carnival taps 'granfluencers' to broaden appeal Carnival Cruise Lines is broadening its appeal among multi-generational audiences with a recent TikTok series featuring NFL star Rob Gronkowski and members of the platform's Retirement House group with support from IF7 and Initiative. The TikTok series and additional promotional clips yielded 8.6 million TikTok views and 321,000 Instagram Reels' views with metrics doubling following Gronkowski Instagram story. Full Story: Insider (10/30)
Cyberattack disrupts Mr. Cooper Mortgage and loan firm Mr. Cooper has confirmed the company is working to resolve a "cybersecurity incident" that triggered a system outage and investigating whether data was compromised. Full Story: TechCrunch (tiered subscription model) (11/2)
Designers call out bathroom design missteps Interior designers often notice mistakes in bathroom designs that sellers might overlook, such as poorly executed tiling and inadequate lighting. To create a standout bathroom, attention should be paid to details like uniform tile sizes and layered lighting that is both functional and mood-setting. Full Story: Livingetc (11/2)
The U.S. will establish an artificial intelligence safety institute under the National Institute of Standards and Technology to evaluate "frontier" AI models, according to Secretary of Commerce Gina Raimondo. The AI institute will be tasked with establishing standards, reviewing AI safety, providing testing environments and fostering collaboration with industry and academia. Full Story: Reuters (11/1)
Baton Rouge adds hundreds of affordable apartment units Drakes Landing, a new apartment complex in Baton Rouge, La., has opened, offering 216 affordable housing units to residents who meet income qualifications. The Louisiana Housing Corporation has funded a number of similar developments across the city. Full Story: The Advocate (Baton Rouge, La.) (11/2)
Legislation & Regulation
Higher-for-longer outlook points to economic resilience In a news conference following the Federal Reserve's announcement that it was leaving interest rates unchanged, Fed Chair Jerome Powell noted that the "committee is not thinking about rate cuts at all." The higher-for-longer outlook reflects resilience in the economy, with Powell citing growth in the labor force and noting that the central bank doesn't foresee a recession. Full Story: The Wall Street Journal (11/2)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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