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September 22, 2022
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Best Practices in Sales & Marketing
Exp Realty is listing the Fayetteville, Ga., home featured in the hit TV series "Stranger Things," striking a balance between marketing the house's fame while asking fans of the home to be respectful. Houses connected with famous movies and TV shows have a track record of selling at a premium.
Full Story: ComicBook (9/21) 
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Facts and data can only go so far in helping leaders make decisions, writes Anna Maria Rostomyan, a professor at the Swiss School of Business Research, who recommends also relying on the "emotional quotient" including intuition and gut instincts. "[W]hen it comes to making decisions, EQ skills can help you see how your decisions are affected by your emotions, and to manage these accordingly," Rostomyan writes.
Full Story: The European Business Review (9/16) 
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Let REALTORS® Are Good Neighbors celebrate you.
As a REALTOR® what you do is so much more than a transaction. You go above and beyond the call of duty to help when your neighbors are in need. Share how you give back and you could be featured on the REALTORS® Are Good Neighbors social media accounts! Learn more.
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Real Estate Trends
Leslie Rouda Smith, the association's president, joins administration officials and other housing leaders to discuss a comprehensive plan to address shortages.
Full Story: REALTOR® Magazine (9/22) 
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Demand for mortgages spiked ahead of the Federal Reserve's recent interest rate increase, according to the Mortgage Bankers Association. "As with the swings in rates and other uncertainties around the housing market and broader economy, mortgage applications increased for the first time in six weeks but remained well below last year's levels, with purchase applications 30% lower and refinance activity down 83%," said the association's Joel Kan.
Full Story: Fox Business (9/21) 
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Analysts say that iBuying company Opendoor is selling homes at a loss for the first time as it clears inventory built up as the market rose. The company sells approximately 2,000 homes per month and is prioritizing "inventory health and risk management," according to a spokesperson.
Full Story: The Real Deal (9/19) 
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Technology & Innovations
Detroit-based Kode Labs, whose connected systems provide a unified smart building experience, has raised $8 million in a recent funding round. The company's open platform integrates with more than 100 systems.
Full Story: TechCrunch (tiered subscription model) (9/21) 
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Business Wellness
Opperman shares "light and love" by creating safe spaces that help people thrive. Meet all 10 Good Neighbor finalists and vote for your favorite cause.
Full Story: REALTOR® Magazine (9/1) 
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Fair & Equitable Housing
Churches in western North Carolina have banded together to form the Eagles' Wings Community Development Corp., a nonprofit focused on expanding homeownership for African Americans.
Full Story: WLOS-TV (Asheville, N.C.) (9/20) 
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Legislation & Regulation
Federal Reserve Chair Jerome Powell says a "difficult correction" will help bring more balance to the housing market. His comments came after the Fed announced that it increased the policy rate.
Full Story: Reuters (9/21) 
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The Federal Reserve raised interest rates by 75 basis points for the third straight time in its efforts to tame persistent inflation. For consumers, the increase could have several effects, including higher rates for credit cards, adjustable mortgages and new auto loans.
Full Story: CNBC (9/21) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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