NAR moves 'Fair Housing Forward' | What was the result of NAR's evaluation of the Clear Cooperation Policy (CCP)? | Marketers increase influencer partnerships
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NAR moves 'Fair Housing Forward' Sign up to attend the April 10 Facebook Live event that features award-winning authors, journalists and experts; introduces the 2025 Fair Housing Champions; and celebrates Fair Housing Month. Full Story: REALTOR® Magazine (4/1)
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Answers About Multiple Listing Options for Sellers
What was the result of NAR's evaluation of the Clear Cooperation Policy (CCP)? After extensive analysis, NAR has created a new MLS policy, Multiple Listing Options for Sellers. The policy will work alongside CCP and other MLS policies to provide sellers and their agents more options and choice when marketing a property while also supporting fair housing by providing buyers and their agents with equal access to important MLS property information. NAR is also clarifying its policy interpretation of CCP to reflect that one-to-one, broker-to-broker communications do not trigger the requirements of CCP. However, multi-brokerage communications about a listing will constitute public marketing under CCP. Find more answers about NAR's new policy statement at facts.realtor.
Influencer marketing is gaining momentum, with 59% of marketers planning to collaborate with more creators this year, in comparison to 2024, according to Sprout Social. The "Q1 2025 Pulse Survey" shows that 77% of brands partner with one to 10 influencers at any time, and business-to-consumer companies engage more, with 52% partnering with six to 10 influencers and 23% partnering with 11 to 19 influencers. Brands invest in influencer marketing to increase brand awareness, audience engagement and credibility, and are following consumers to newer platforms such as Bluesky and Threads. Full Story: Marketing Dive (3/28)
Real Estate Trends
Baby boomers overtake millennials in home purchases NAR's 2025 Home Buyers and Sellers Generational Trends Report shows that adults ages 60-78 appear to be brushing off current housing challenges more easily than other age groups. Find out what baby boomers—and other age groups—are expecting from their agents to help them succeed in today's housing market. Full Story: REALTOR® Magazine (4/1)
National apartment rents trends upward According to Apartment List, median rent increased by 0.6% month over month in March to reach $1,384, though it remains 0.4% lower than a year ago. While rents are 4% below their August 2022 peak, they are still 20% higher than they were in January 2021. Meanwhile, an influx of new space pushed up a vacancy index in March. Full Story: GlobeSt (free registration) (3/31)
Aerospace, defense sectors drive demand for specialized real estate The aerospace and defense industries are driving demand for certain kinds of specialized real estate, with leasing activity surging to 11.3 million square feet in 2024, up from 7.1 million in 2022, according to JLL's Tom Taylor. Spaces may include large floor plans to accommodate machinery and manufacturing needs, high ceilings, sterile rooms and other features. In addition, these industries are leasing office space, accounting for 426,786 square feet between the end of 2023 and the end of 2024. Full Story: The New York Times (3/28)
Technology & Innovations
Matter, Wi-Fi HaLow advance smart home connectivity The smart-home market is expected to grow significantly, driven by AI-powered devices and security gadgets, with the Connectivity Standards Alliance's Matter protocol and Wi-Fi HaLow playing key roles in enhancing interoperability and long-range connectivity. Michael De Nil, CEO of Morse Micro, notes that Matter, supported by major companies, unifies ecosystems, while Wi-Fi HaLow excels in long-distance connections and energy efficiency, and together, they address fragmented ecosystems and connectivity issues. Full Story: Forbes (tiered subscription model) (3/31)
Green Miles Properties will convert the former Jerry's Dessert and Food Shop in New Bedford, Mass., into nine affordable apartments. The project has received preliminary approval for $100,000 in Community Preservation Act funding from the New Bedford City Council's Finance Committee. Full Story: WPRI-TV (Providence, R.I.) (3/31)
Legislation & Regulation
White House finalizing tariff plans ahead of announcement The Trump administration is weighing various tariff strategies before Wednesday's announcement, including whether to impose country-specific rates or a universal tariff of up to 20% on all trading partners. Officials are also exploring industry-specific tariffs, particularly on critical minerals, according to sources. Full Story: Reuters (3/31),The Wall Street Journal (3/30)
Goldman expects Fed to cut rates amid recession risk Goldman Sachs now expects the Federal Reserve to make three 25-basis-point interest rate cuts this year, in July, September and November, amid increased recession risk and uncertainty over President Donald Trump's reciprocal tariff plan. The firm has raised its 12-month recession probability to 35% from 20% and anticipates a 15 percentage point increase in tariff rates. Full Story: CNBC (3/30),Reuters (3/31)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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