NAR prioritizes a respectful workplace | 6 books that will change your perspective on real estate | What's the thinking behind thought leadership?
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August 10, 2023
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As sexual harassment and discrimination in the workplace reaches a new level of consciousness in society, the National Association of REALTORS® says it is committed to providing a productive and welcoming environment. Here's what that means.
Full Story: REALTOR® Magazine (8/10) 
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Ditch Boring Real Estate Marketing with ChatGPT
The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time.
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Best Practices in Sales & Marketing
These titles will inspire your business no matter where you are in your career.
Full Story: REALTOR® Magazine/Culture Scan (11/9) 
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The top reasons for creating thought leadership content are to establish yourself as an industry leader, enhance reputation, boost influence and raise brand awareness, per a report by Bospar and Reputation Leaders. Senior business leaders say poor methodology is the main reason for thought leadership failures, and think big tech companies such as Salesforce and IBM are the best at it.
Full Story: MarketingProfs (free registration) (8/8) 
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Data protection and personalization efforts can be achieved simultaneously by brands taking a "privacy-by-design" approach at the onset of projects and by using non-personal and zero-party data and contextual targeting and by participating in anonymized data co-ops, according to Kenneth Theriot, founder of The Riot Agency. "This approach builds trust, ensures compliance and helps you foster meaningful customer relationships."
Full Story: Forbes (tiered subscription model) (8/9) 
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Real Estate Trends
This Victorian home in Oxford, England, showcases classic architecture on the outside with an updated renovation of the interior spaces, including a glass kitchen addition.
Full Story: The Wall Street Journal (8/9) 
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Designers are shifting their views on mixing metals, a practice once considered a design mistake. Balance and maintaining a theme are among recommendations for those who want to try this style.
Full Story: Livingetc (8/7) 
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Business Wellness
Learn how two REALTORS® got their charitable efforts and recruited others to support their passion. Listen to Drive With NAR to find out why giving back can be good for business.
Full Story: REALTOR® Magazine/Drive with NAR (8/9) 
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Fair & Equitable Housing
Pavan Agarwal, CEO of Sun West Mortgage Company and Celligence, argues that artificial intelligence technology can bring equity to the mortgage lending process, citing the comparatively high rates of rejection for Black and Hispanic applicants.
Full Story: Forbes (tiered subscription model) (8/9) 
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Legislation & Regulation
The US Treasury Department is expected to soon release a proposal requiring the reporting of the identities of owners of companies that buy US real estate in cash. The goal is to stop money laundering activities by giving names to the Treasury's Financial Crimes Enforcement Network.
Full Story: Reuters (8/10) 
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US banks have reported loan charge-offs of nearly $19 billion for the second quarter, the most in almost three years. Drivers of the charge-offs include rising defaults on commercial real estate debt and on consumer revolving credit.
Full Story: Financial Times (8/9) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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