NAR: Real estate compensation lawsuits far from over | The battle of organic vs. paid leads | How to DM your team's way to better sales
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September 6, 2023
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The association says it will continue to defend pro-competitive, pro-consumer local MLS broker marketplaces after one co-defendant settles.
Full Story: REALTOR® Magazine (9/6) 
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Best Practices in Sales & Marketing
Here's when it may be beneficial to buy leads—even if only temporarily—to jump-start your business.
Full Story: REALTOR® Magazine (9/1) 
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How to DM your team's way to better sales
(Pixabay)
Direct messaging can enhance the connection between the buyer and the sales and marketing team, says Andrew Hutchinson of Social Media Today, who shares four Instagram tips for doing so to improve sales. Among the tips: Craft a social media ad designed to get people chatting, and create a selection of saved replies—from store hours to return policies—to make engagement easier.
Full Story: Social Media Today (9/4) 
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Spending time coaching his kids sports teams taught Mark Steffe, president and CEO of First Command Financial Services Inc., how best to coach his employees, especially when they're facing challenges. "If you have people who aren't performing to their fullest, don't just tell them to do better; roll up your sleeves and work with them to help them understand how to do better," Steffe says.
Full Story: Texas CEO Magazine (9/5) 
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Real Estate Trends
While artificial intelligence can't replace the human brain, tools like Midjourney are supercharging the home design process.
Full Story: REALTOR® Magazine (9/5) 
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Ernie Carswell and James Likens of Douglas Elliman are the listing agents for this Encinitas, Calif., home. Priced at $28.75 million, this property looks to break a sale record set only last month in the city.
Full Story: The Wall Street Journal (9/5) 
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Red, orange, yellow and green are among this interior design writer's go-tos for fall color schemes.
Full Story: Real Homes (9/5) 
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Technology & Innovations
Meta "click-to-message" ads within WhatsApp, which directs Instagram and Facebook users to brand conversations, has taken in $9 billion in revenue and its Channels feature acts as a "private broadcast service," with the potential for additional monetization, says Alice Newton-Rex, WhatsApp's head of product. Newton-Rex says that generative AI will be a core part of messaging and calls North America the app's "fastest-growing region."
Full Story: CNBC (9/1) 
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Fair & Equitable Housing
Roger Valdez, director of the Center for Housing Economics, touts the benefits of cooperative ownership to support housing affordability.
Full Story: Forbes (tiered subscription model) (9/5) 
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Legislation & Regulation
The Federal Deposit Insurance Corp. is inviting bids for Signature Bank's commercial real estate portfolio, valued at $33 billion. The failed bank's portfolio is centered in New York City and contains about $15 billion of loans secured via rent-controlled or rent-stabilized residences, which some real estate experts say will make it more attractive to potential buyers.
Full Story: Reuters (9/5) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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