DAILY SCOOP

UK retailers face bankruptcy affecting 25,000 employees, NASDAQ proposes diversity requirements for listed companies, and Google Maps launches a newsfeed

Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.

MEDIA RELATIONS

How to score a podcast interview for your client

With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit.

STORYTELLING

How can businesses meaningfully support charities this holiday season?

If there was ever a time to prioritize charitable giving, it’s now. Here’s how companies can maximize donations, boost engagement and spread goodwill.

A DAY IN THE LIFE

The Castle Group’s Sandy Lish shares why PR pros must stand for something

For this agency leader, this is a chance to embrace meaningful change on issues like DE&I and that clients will be looking for outspoken partners.

RAGAN AWARDS

Don't miss this Friday’s Workplace Wellness Awards entry deadline

Earn recognition for the work you and your organization do to prioritize employees’ mental, physical and professional wellbeing. Complete your entries by this Friday, Dec. 4.

DAILY SCOOP

State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more.

CAREER LADDER

5 tips for PR job seekers in a tough market

Even with the hardships created by the COVID-19 crisis there are still opportunities for communications pros to get started in a rewarding career.

PR INDUSTRY

8 tips to help demystify the creative process

Innovation isn’t magic, but the result of a careful process that will produce the best work, deadline after deadline.

MEDIA RELATIONS

Report: Communicators must embrace new skills for earned media success

As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.

PR INDUSTRY

What Biden’s all-women comms team means for the industry

The president-elect’s staff announcement reflects one option that leaders of all organizations can take in the face of guaranteed uncertainty and doubt.

PR DAILY AWARDS

Don’t miss this Friday’s entry deadline

Enter Ragan and PR Daily’s Communicators of the Year and Rising Star Awards by this Friday, Dec. 4. This is your chance to showcase your individual or team accomplishments!

DAILY SCOOP

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.

PR INDUSTRY

Can corporate communications stay in the spotlight post-COVID?

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades?

EMPLOYEE ENGAGEMENT

The best (and worst) employee survey questions

Here’s how to elicit more substantive, honest answers regarding job satisfaction, personal goals and company culture.