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| Intriguing content play by Pereira & O'Dell By David Gianatasio Albert Einstein was such a smartypants. When he wasn't forging the theory of relativity, or generally reshaping our perception of the universe, the dude was tossing off pithy quips like "Imagination is more important than knowledge." Now, to promote its show Genius, about Einstein's life, National Geographic Channel is launching fresh online content informed by... Read more » |
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| Zain's branded spot earns praise, and some criticism By Gabriel Beltrone |
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| Promoted Content by Rocket Fuel | | AI's impact on the 1:1 future |
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| Dave Blackhurst goes even more low-fi By Tim Nudd |
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| The Henry Ford Museum looks back on more than 20 years of unusual inspiration By Robert Klara |
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| 7 executives hired or promoted, plus 2 new offices By Patrick Coffee Arc Worldwide, the shopper marketing division of Leo Burnett Group, announced plans to expand its presence by opening new offices in New York and Northwest Arkansas and adding new names to its leadership team. The press release positions this expansion as an attempt to make the most of recent new business wins and to promote... Read more » |
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| Mortality and the grocery aisle By David Kiefaber Agency BMF explores the tyranny of choice in this ad for Aldi Australia, part of the supermarket chain's "Good Different" ad campaign. The campaign, their biggest fully integrated effort to date, explains that the quirks in Aldi's product offerings and shopping experience are precisely what elevate them above their competitors. This ad focuses on the... Read more » |
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| Controversial work asks, 'Who is the King?' By Patrick Coffee In the immortal words of Omar Little, "You come at the king, you best not miss." Over the weekend, Burger King sought to promote the late June opening of its first Belgian outlet with a campaign poking a bit of fun at Belgium's King Philippe. The royal family was very much not amused. "We told... Read more » |
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| Featured Jobs | | TravelHost Take control of your finances and your schedule | | The Optical Society Washington, DC | | Lebhar-Friedman Inc. New York City, New York (US) | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | |
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| Following preroll stunt, 'Prickly' jumps to television By Tim Nudd Television ads are rarely interactive in any meaningful way. But a recent Canadian campaign for Scotts-owned weed killer Weed B Gon was a notable exception--cleverly urging viewers to follow a garrulous weed from one TV channel to the next in real time, the campaign spreading much like a weed itself. The work, by agency Rethink,... Read more » |
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| 180LA won the account in 2010 By Patrick Coffee Mitsubishi Motors has launched a creative review for its U.S. advertising business. Incumbent 180LA will not participate. The news comes approximately one year after a mileage scandal rocked the Japanese company and just under seven years after its last review, which saw 180LA beat out Cutwater and Barrie D'Rozario Murphy for the business with Schematic... Read more » |
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