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| Gets plum spot to showcase 'Genius' By Sami Main National Geographic Channel's first-ever Super Bowl promo is pretty "genius." The network, whose parent company is 75 percent owned by 21st Century Fox, will air a 45-second ad directly after Lady Gaga's halftime show. The spot, created by McCann New York, was just filmed in Prague on Monday of this week. The spot is a... Read more » |
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| The technology uses 38 different cameras By Jason Lynch |
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| Look-alike players, coaches and more By Tim Nudd |
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| The Handmaid’s Tale could be its first breakout hit By Jason Lynch |
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| Network shows off its talent for the game's 110-million-plus audience By Jason Lynch It takes nothing short of the year's biggest television event for Fox to bring its stars together for a single campaign. So the network assembled its biggest stars last summer to record promos for Super Bowl LI on Sunday. "The Super Bowl is obviously a platform to talk about our great partners on Fox Sports,... Read more » |
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| A+E Networks is taking an equity stake in the league By Jason Lynch For the first time in two decades, Lifetime is getting back into the live sports business. Beginning in April, the network will become the exclusive U.S. TV home to the National Women's Soccer League (NWSL), as well as an official league sponsor. It's part of a three-year deal in which A+E Networks will take an... Read more » |
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| Struggling channel will battle Investigation Discovery for viewers By Jason Lynch Oxygen, which has struggled to connect with viewers since it launched in 2000, is rebranding as a crime-themed network for women, NBCUniversal announced today. But NBCUniversal will still only have one cable network devoted to crime in its stable: Cloo, which aired crime-themed library content, folded up shop today. With the rebranding, NBCUniversal will target... Read more » |
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| Featured Jobs | | Happy Medium Des Moines, IA or Chicago, IL | | Sounds True Louisville, CO | | BBC World News Washington D.C. | | Vanguard Communications of Falls Church, Inc. Washington D.C. | | Serino/Coyne, LLC New York City, New York | | |
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| Sunday will be ‘the highest revenue day in Fox history’ By Jason Lynch Three days before Super Bowl LI, Fox is almost done wrapping up its ad sales for the game. Advertisers paid close to $5 million per spot, which is more than the $4.8 million that CBS averaged for last year's Super Bowl, but less than the $5-million-plus that the network had been seeking from buyers last... Read more » |
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| The tube also dominates party-shopping decisions By Christopher Heine Everyone likes to talk about social media's influence. Yet, television is still the chief, information-driving force before, during and after the Super Bowl, and the tube--more than any other medium--impacts what meals, snacks and beverages viewers buy for their watch parties. For example, 53 percent of Americans said that TV drives their purchase decisions as... Read more » |
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| A frequently updated roster of the Big Game's brands By [ ] Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies that created them. With 30-second ads reportedly costing at least $5 million, this is essentially in line with what CBS sold... Read more » |
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