Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue--$45.5 billion--as in the 2016-17 season, according to new data from Standard Media Index. The new 2017-18 season data, which spanned October 2017 to September 2018, found that national TV ad revenue was flat,...
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October 30, 2018
TV & Video Daily
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National TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads Jumped 4%
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