Navigating Natural
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FEBRUARY 25, 2025









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The Natural List - Top healthy beverage trends and products of 2025

Co-hosts Jessica Rubino and Adrienne Smith taste-test innovative RTD beverages, exploring bold flavors, functional benefits and the future of the natural drinks market.

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Purpose Pledge: Purpose-driven business community to launch at Natural Products Expo West 2025

This new organization was initiated by brands including Dr. Bronner’s, LIFT Economy, and One Step Closer Begins Pilot Program with Fourteen Companies.

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How early and emerging brands can meet their dream buyers at Natural Products Expo West

Adults don't usually believe in magic, but they sometimes rely on happenstance. Follow these tips before and during Expo West to connect with the buyers you want to meet.

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Expo West 2025 is almost here—price increases March 2

Pick up your phone. Open your calendar app. Natural Products Expo West is less than two week away. Register now—price increases March 2.

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