Navigating Natural
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JANUARY 13, 2025









The Natural List - Hot trends in retail: AI, Gen Z and the future of natural products

Discover the retail trends reshaping 2025, from AI's transformative power to Gen Z's surprising return to in-store shopping. Explore actionable insights on merchandising, storytelling and community-building in the natural products space.

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Introducing the 2025 Expo West NEXTY Awards guest judges

After New Hope staff narrows down NEXTY Awards nominees to dozens of finalists, these industry experts help select the winners. Meet these valued guest judges here.

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Nonprofit Black Farmers Index elevates community, supply-chain equity

During the COVID-19 pandemic, NYU professor Kaia Shivers founded the Black Farmers Index to increase visibility of Black-owned farms and increase food equity. See what it’s become.

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Mark Blumenthal: DSHEA protects herbs, reduces fraud in dietary supplements

Mark Blumenthal discusses how DSHEA safeguards access to herbal supplements and highlights efforts to combat fraud through the Botanical Adulterants Prevention Program. Watch now.

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PAID CONTENT

Can educating consumers about the complexities of supplement science — on single ingredients and on finished products on the shelf — help to build trust and impact product success? This new video from Inside the Bottle and SPINS shares data and trending consumer insights on the science brands need to emphasize.

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