Navigating Black Friday in a cost of living crisis Is your Black Friday strategy sensitive to inflation?
ClickZ Daily: Nov 14, 2022 |
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| Good morning! Nailing your Black Friday strategy is not easy. It’s also a crucial point in the calendar for many brands. Although the gifting market is typically recession-proof, the trying economic circumstances we find ourselves in are shaking up this consumerism-centric day. But on a Black Friday like no other, ask yourself: How sensitive is your Black Friday strategy to rising inflation? Ed East, CEO & Founder at Billion Dollar Boy, provides some clearcut practical advice for navigating Black Friday in a cost-of-living crisis. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Commerce & Sales Ed East Amid the economic backdrop, we could see a resurgence in Black Friday this year as consumers seek thrifty ways to battle inflation and secure a bargain. However, rather than seeing a repeat of the overconsumption of previous Black Fridays, this year may see more considered consumption instead. |
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Campaigns Richard Moody Customers will be seeing festive advertising throughout November and December. Timing, context, and personalization are vital to cutting through the noise. Read more |
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| Email Cynthia Price Including your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts on things they would not usually buy for themselves. These shoppers approach Black Friday wide open to ideas and inspiration. Read more |
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| Case Study Benjamin Broomfield "By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digitally. Impact Films marks a crucial step in evolving our video-first content strategy." Read more |
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| Media Connie Del Bono Household level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV campaign efforts when relevant are some effective ways to maximize targeting efforts. Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Strategy Benjamin Broomfield "Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom up.” Download now |
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| AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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