DAILY SCOOP
TikTok in jeopardy, McKinsey’s role in opioid epidemic and what the LGBTQ+ community really wants from Pride
Also: Elon Musk’s curious Twitter silence.
A DAY IN THE LIFE
Hybrid approach works best for SpartanNash’s Adrienne Chance
We caught up with Chance to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.
MEASUREMENT
How AI is changing PR – and what will never change
These powerful tools still need the human touch.
SOCIAL MEDIA
How the May 2022 LinkedIn algorithm updates affect your company page
And one trick that'll make your LinkedIn life easier.
PR
4 tips for navigating client relations in 2022
What’s changed since COVID and what will remain universally true no matter what.
People hate the Instagram update, Shake Shack boycott and H&M pegged for ‘deceptive’ ESG practice
Also: Why young people are using the metaverse.
EXTERNAL COMMUNICATIONS
Why it's time for a content audit -- and how to do it
The strategies you developed a few years ago may not still be relevant. Here's how to know.
The sound of silence: SCOTUS’ biggest comms strength and weakness
Silence used to be the courts' secret weapon. But things have changed in the era of partisan politics.
Top PR takeaways from Cannes 2022
From the "last chance generation" to the power of creativity, the takeaways you need to know.
Nutter Butter gets raunchy, abortion pill posts taken down and where social media users spend their time
Also: A new pitching opportunity from NPR.
4 of the best company statements on Roe v. Wade ruling
Amid a sea of statements, these stood out for their commitment to action, not just words.
MEDIA RELATIONS
8 tips for conference and exposition media relations
Conferences are a powerful opportunity to connect to journalists. Here's how to make the most of it.
DIVERSITY AND INCLUSION
6 tips to help clients reignite DE&I programs
If you started a DEI program in 2020, it's time for a tune-up.
How to embed DE&I into your organizational processes
Integrating inclusive principles can be a critical solution to many business problems and achieving goals.
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