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Google CEO Sundar Pichai announced at last week’s I/O 2025 conference that the company’s AI Mode is now a search component for all logged-in U.S. users. Previously, it was opt-in only.

AI Mode resembles AI Overviews, providing answers to queries and links to the sources. The difference is that searchers in AI Mode can chat follow-up questions in the same tab, much like ChatGPT or Claude.

AI Mode relies on Gemini 2.0 technology and Google’s vast web-page index, which no other generative AI platform can claim.

On the “Search Central Blog,” Google’s John Mueller published content optimization guidelines for AI answers. The post offers few new tactics for publishers but does hint at the future of organic search traffic.

Here’s my summary.

AI Content Optimization

‘Focus on unique, valuable content for people’

This is self-explanatory. Mueller suggests “helpful, reliable, people-first content,” presumably meaning AI Mode integrates with the helpful content algorithm.

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