Good morning, Marketer, and we’re here to help.

Marketing technology is accelerating in unexpected ways. As digital users become more sophisticated, marketers have to raise the bar on how they deliver relevant, profitable experiences, all while respecting privacy. This means that in order to get the full picture, we have to focus on the customer journey, as well as changes and tech-powered improvements to how marketers handle data — and also how to activate that data in marketing and digital ad campaigns.

This makes every edition of our newsletter “multi-channel,” and today’s is no different. As marketers, our readers also play a crucial role. That’s why we’ve launched a brief survey about our newsletter. We look forward to all the feedback in our ongoing efforts to make MarTech the go-to source for this dynamic space.

Chris Wood,
Editor

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Save my seat!