When Mark Marshall took over as NBCUniversal's evp of entertainment advertising sales in October 2016, he knew he had some heavy lifting to do when it came to convincing wary brands to advertise in NBC's unscripted lineup. Because of that, "I banned the word 'reality' for a period of time," given the genre's "negative connotations"...
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June 21, 2018
TV & Video Daily
Insider updates on all things video
NBC’s ‘Positively Real,’ Family-Centric Programming Lures Brands to Its Unscripted Summer Slate
AT&T Includes Its Just-Purchased Turner Networks in New $15-per-Month Skinny Bundle
Promoted Content by Viacom
How Content and Influencers Engage Today’s Biggest Brand Fans
It’s all part of a two-way conversation with consumers
Peter Fonda Apologizes for Suggesting Baron Trump Should Be Put ‘in a Cage With Pedophiles’
How the New Microsoft News Combats Fake News, Makes Publishers Money
How Publishers Can Compete With the Facebook-Google Duopoly
Snapchat Is Launching Its First Docuseries
Instagram Announces a New Video App to Directly Compete With YouTube and Snapchat
Everyone in the Pool! Go Inside the Biggest Pool Party at Cannes
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