This year's 10 percent decline in NFL ratings didn't keep advertisers from paying more money than ever before--north of $5 million--for a Super Bowl ad. And while some NFL advertisers expressed concern over coverage of national anthem protests during the regular season, their anxiety didn't spill over into Super Bowl ad sales. Last fall, some...
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February 01, 2018
TV & Video Daily
Insider updates on all things video
NBC Sports Says Super Bowl Advertisers Weren’t Scared Off By This Season’s NFL Protests
Why NBC Sports Made 3-D Body Scans of Tom Brady and Nick Foles for the Super Bowl
Promoted Content by Accenture Interactive
Four Ways You're Doing Personalization Wrong—and How to Get It Right
Brands can learn from Netflix
Fox Outbids NBC and CBS to Land Thursday Night Football for the Next 5 Years
Take a Tour of the Sponsors of U.S. Bank Stadium, Home of This Year’s Super Bowl
Jay Leno, Oprah and David Letterman Needed Only 20 Minutes to Make a Great Super Bowl Spot
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