| | | | | #1 NBC Touts Reach, Metrics and Brand Safety at Upfronts | | NBC hosted its upfront presentation at Radio City Music Hall this morning, focusing on its ability to make the most of both linear TV and digital platforms, its metrics and its massive reach. | | WHY THIS MATTERS: Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal, pushed hard on the brand safety issue, saying, With NBCUniversal, you never have to worry about your ad showing up next to something objectionable. But lets be honest promising brand safety is a really low bar and some companies cant even do that. | 4 TAKES: B&C | Variety | MediaPost | Deadline
| | | | #2 WGBH, Sony Launch On Demand Delivery System for Public TV | | PMM, a partnership between Boston PBS affiliate WGBH and Sony, has launched a cloud-based on-demand content delivery system designed to help public TV stations reduce the cost of distributing programming. | | WHY THIS MATTERS: The company explained that PMM On Demand can be used by any station in conjunction with its existing master control system to access the PMM Cloud, which has a library of ready-to-air national public TV programming. There are no hardware investments. Service can be purchased month-to-month. | THE TAKE: B&C
| | | | #3 Hackers Demand Ransom From Diseny | | Walt Disney CEO Bog Iger revealed today that hackers claiming to have access to an upcoming Disney movie are demanding a ransom. Iger said that Disney wouldnt pay. | | WHY THIS MATTERS: Iger didn't disclose the name of the film, but Deadline reported that it is Pirates of the Caribbean: Dead Men Tell No Tales. The company which is working with federal investigators is now waiting to see if the hackers makes good on the threat and release the movie. The news comes after hackers recently released 10 episodes the upcoming Orange is the New Black season from Netflix. | 2 TAKES: THR | Deadline
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| | | | Doom mongers in the U.S. have been predicting the demise of pay TV for some time. Although the US is losing pay TV subs, there is still a lot of life left in the sector We believe that the worst of the losses in now over for North America, with only five million fewer subscribers forecast between 2016 and 2022.
Digital TV Research Principal Analyst, Simon Murray. |
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| | | | The New York Times
@nytimes
One conclusion from the 2016-2017 TV season: The gap between a hit and a dud is narrowing by the minute http://nyti.ms/2rfvfce
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