Thanksgiving is always one of the most lucrative days of the year for NBC, in large part because of its annual Macy's Thanksgiving Day Parade broadcast. The Parade regularly draws one of the year's biggest audiences for an entertainment program: last year's telecast averaged 24.1 million viewers, the third highest ever, and a 6.4 rating...
Not coming through? Click here to view in browser
November 20, 2018
TV & Video Daily
Insider updates on all things video
Promoted Content by Oath
5 Critical Trends in Ad Tech Innovation
You’re subscribed to Adweek’s TV & Video Daily newsletter as newsletter@newslettercollector.com
© 2018 Adweek, LLC  •  261 Madison Avenue  •  8th Floor  •  New York, NY 10016
AdChoices Learn more about AdChoices for LiveIntent