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| Collaborating with advertisers By Jason Lynch Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be ... Read more » |
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| Opens 'Cable Store' with Comcast Xfinity offerings By Christopher Heine |
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| Making its upfront push as ratings rise By Jason Lynch |
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| Viewers come away big winners By Jason Lynch |
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| Vantage data platform gains targeting across TV and digital By Jason Lynch The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom. Read more » |
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| The site will also air live baseball By Tim Baysinger As Yahoo figures out the future of its company, it's making a big bet on live sports. Read more » |
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| Charles Barkley weighs in on Donald Trump By Tim Baysinger Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know how to delegate, and you have to ... Read more » |
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| Featured Jobs | | i.d.e.a. San Diego, CA | | Colorado Public Radio Denver Metro, CO | | United Church Funds New York City, NY | | Various, Inc. Campbell, California (US) | | JWT Atlanta, Georgia | | |
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| David Letterman heads to India in return to TV By Jason Lynch National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Read more » |
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| Wahlburgers is much more than a celebrity gimmick By Jason Lynch Mark Wahlberg's career has taken some unexpected twists over the past three decades, but even the movie star acknowledges that his most recent turn is the most unusual yet. Read more » |
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| How the multi-talented star has learned to balance his brand By Jason Lynch Mark Wahlberg took the advertising world by storm in 1992, thanks to his provocative, indelible Calvin Klein underwear campaign, which was shot by the late Herb Ritts. He's been surprising us ever since, ... Read more » |
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