Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.

TODAY’S HEADLINES – 03.18.2021  
 
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DAILY SCOOP

NBCUniversal breaks ‘perceived silence’ on Golden Globes' diversity issues, Disneyland shares safety precautions ahead of reopening, and Honda talks production plant shutdowns

Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.


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MEDIA RELATIONS

The relationship between tech, venture capital and the media is changing

Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’


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CRISIS COMMUNICATIONS

The risks and rewards of pursuing ESG priorities

Companies that act in an ethical, responsible manner can create a huge advantage in recruiting, retention and sales. An expert shares how to pursue meaningful, sustainable programs.


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CAREER LADDER

How can mentors and mentees work together for meaningful collaboration?

A PR student and her mentor share insights about their relationship and consider how this important too for career development and growth could be improved.


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DAILY SCOOP

Facebook to pay NewsCorp for content in Australia, brands pushed to speak up on voting rights in Georgia, and airlines share cautious optimism on surging ticket sales

Also: Nursing home chain responds to lawsuit, IPR releases research framework, California pushes for transparency on data collection, Twitter launches its first ‘Brand Bracket,’ and more.


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THE WORKPLACE

Reimagining the workplace offers opportunity for inclusion

Women PR leaders share their view of what’s needed to shrink the achievement gap and what female leadership has meant for them personally.


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TRENDSETTERS

After the COVID-19 crisis, where will the cutting edge of experiential tech be?

The digital transformation of the past 12 months has brought 10 years’ worth of innovation, but we aren’t all connecting to the network with VR headsets just yet.



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THE CONSULTANT IS IN

A unique way communicators can measure impact

Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.


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DAILY SCOOP

The Oscars offers most diverse nominee list yet, Microsoft’s social media channels keep users informed during outage, and Facebook to launch vaccine finder

Also: Google’s messaging fails to convince data-collection critics, 86% of PR teams to bring in outside creative help in 2021, DC Comics bars its artists from producing NFTs, and more.


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PR INDUSTRY

How clarity of purpose is the key ingredient for navigating ‘messessary’ conversations

The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions.


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WRITING & EDITING

Infographic: The most pervasive grammar gaffes

Editors share the top blunders and snafus they encounter every day.



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A DAY IN THE LIFE

Swerve PR’s Brianne Arpa: ‘Knowing your limits is an act of generosity’

In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.


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DIVERSITY AND INCLUSION

Beyond Black History Month: NAACP leaders share why #28DaysAintEnough

Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice.


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DAILY SCOOP

Bank customers fume at delayed stimulus payments, Instagram honors women in STEM, and Uber partners with Lyft on banned driver database

Also: Chris Harrison won’t return to host ‘The Bachelorette,’ PR pros focus on the wrong metrics for measurement, Bitcoin value reaches an all-time high, Netflix tests an end to shared passwords, and more.


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