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| Linda Yaccarino on the upfronts and her battles with Nielsen and digital advertising By Jason Lynch When the dust settled after this summer's upfront negotiations concluded, it's no surprise which ad sales chief had once again secured the biggest windfall. That would be Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, who wrapped upfront sales of close to $6.5 billion for her company's portfolio of two broadcast networks,... Read more » |
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| Upfront surge bodes well for fall’s scatter market, and OpenAP’s beta launch should accelerate deals By Jason Lynch |
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| Promoted Content by Adobe | | What consumers want to watch |
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| Emerging sectors can predict shifting consumer behavior By Dave Knox |
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| With co-branded ads featuring star Charlize Theron and more By Kristina Monllos |
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| The UN, Ikea and the PGA Tour hone their augmented-reality chops By Christopher Heine, Matt Kapko This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality, particularly scrolling copy that told stories about civilians who have been affected by conflict. Celebrities like Charlize Theron and Michael Douglas appeared at an event in Times... Read more » |
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| Featured Jobs | | i.d.e.a. San Diego | | Allied Health Media Anywhere in U.S. | | The American Institute of Architects Washington D.C. | | The Daily Beast New York City, New York (US) | | Epsilon San Francisco, California | | |
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