After reducing ads by 10 percent this season on its prime-time original shows, NBCUniversal is doubling-down on its plan, and will cut prime-time ad loads by an additional 10 percent over the next year, the company said. That means that by 2020, the company will have pared down prime-time ad loads and ad clutter by...
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January 08, 2019
TV & Video Daily
Insider updates on all things video
NBCUniversal Will Cut Prime-Time Ad Loads Another 10% by 2020
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