 | | |  |  | | NBC and the cable entertainment networks score high single-digit CPM increases By Jason Lynch The company with the single biggest upfront haul each year, NBCUniversal, has completed its negotiations, crossing the finish line with nearly $6.5 billion in upfront sales, the company told Adweek. Volume was up 8 percent compared to last year's upfront, while CPMs (cost per thousand viewers reached) for NBC and cable entertainment networks were in... Read more » |  | | Programmatic is also on the rise, according to new eMarketer data By Sami Main |
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| | | Promoted Content by Clear Channel Outdoor | | Insights from UM, Twitter, Edelman and PMX |
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| | | Lyft is a partner for one of the series By Sami Main |
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| | | Tour De Pharmacy’s writer explains its outrageous origins By Jason Lynch |
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| | | Mobile and local video will drive ad revenue growth By A.J. Katz The local media marketplace is poised to deliver solidly consistent advertising growth over the next five years, reaching nearly $174 billion by 2021. This is according to BIA/Kelsey's mid-year update to its 2017 Local Advertising Forecast, which presents a national overview of total U.S. spending in local markets over a five-year period (2016-2021). According to... Read more » | | | Featured Jobs | | TV Guide Magazine New York City, New York (US) | | Portfolio Media, Inc. New York City, New York (US) | | Portfolio Media, Inc. New York City, New York (US) | | The World Economic Forum LLC New York, New York, United States, 10017 | | Prometheus Global Media 90036, Los Angeles | | |
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