While gummies are still growing in popularity, capsules and tablets remain the tried and true delivery method for consumers. In a recent NBJ survey, tablets and capsules ranked 1st and 2nd respectively, and gummies ranked 3rd. Many users agreed that they chose gummies for their first try and added pills later on.
The 2023 Delivery Format report is packed with insights relating consumer survey data to industry sales and growth forecasts through 2026. Nutrition Business Journal's expert analytics are designed to help you navigate the category shifts in the market so you can make the best decisions for your business. | 
