I wanted to personally reach out and let you know about a valuable resource that I believe can help you stay ahead in the healthy aging market—NBJ’s Longevity Report.
This market is not only outpacing the overall supplement industry at 5.5% growth, but it’s being driven by a surprising demographic. What used to be a market centered on Baby Boomers seeking relief of the effects of aging is now being reshaped by younger consumers who are taking a proactive approach to longevity, focusing on biohacking, health span, and cognitive function.
As someone ingrained in the supplement industry, you know the importance of staying current with these shifts. Our Longevity Report is designed to give you actionable insights into:
- How Millennials and Gen Z are changing the conversation about healthy aging.
- The growing interest in biohacking and preventive health measures among younger consumers.
- What brands need to know about the top ingredients and trends driving the market.
This market is ripe with opportunities for brands like yours to innovate and tailor your product line to the needs of these younger consumers. I encourage you to explore the Longevity Report and see how you can tap into this growth and position your brand to thrive in the years ahead.
If you have any questions or would like to chat more about how this report can support your goals, don’t hesitate to reach out or respond to this email. I’d love to hear from you!
Best regards, Cindy Van Schouwen Senior Business Development Manager Nutrition Business Journal | 
