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Nearly 50 Advertisers Have Left The O’Reilly Factor After Latest Harassment Scandal Brands like BMW, Advil and Esurance have all pulled out By A.J. Katz Nearly 50 advertisers have either pulled their ads from cable news's No. 1 program, The O'Reilly Factor in response to a New York Times investigation detailing five harassment cases against Fox News host Bill O'Reilly. According to the report, O'Reilly and the company he works for paid out $13 million to settle the cases. A...
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NBCUniversal Teases Its Will & Grace Revival in Star-Studded TV Upfront Spot Company assembles talent across its portfolio for annual campaign By Jason Lynch NBC's revival of Will & Grace won't air until next season, but the cast has already reunited for NBCUniversal's upfront campaign, which kicks off Thursday. For the first time, the company's annual campaign will include TV spots along with its usual digital and out of home elements. NBC announced in January that it was reviving...
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In a Surprise, Amazon Grabs Streaming Rights for Next Season’s Thursday Night Football Games The company shelled out $50 million, 5 times what Twitter paid By Jason Lynch The National Football League has picked its streaming partner for 10 Thursday Night Football games next season, but instead of re-upping with Twitter, which had the package last season, the league has made a deal with a surprising new partner: Amazon. The one-year agreement, first reported by The Wall Street Journal, is for around $50...
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YouTube’s Live TV Streaming Service Is Officially Available for Subscription Most robust package for sports launches in 5 U.S. markets with more coming soon By Sami Main YouTube's answer to a live TV streaming service is available for download today and will start streaming on Thursday. YouTube TV joins other offerings, including DirecTV Now, PlayStation VUE and Sling TV, that provide livestreaming and on-demand TV programs. The service will available in the New York, Los Angeles, San Francisco Bay Area, Chicago and...
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AMC Networks Is Going to Tout Its Shows This Week, Not Brand Messaging or Data Highlights all 5 of its networks at first combined upfront By Jason Lynch As it prepares for its first combined upfront event on Thursday night, AMC Networks is taking an unconventional approach to connect with buyers this year. The company is going to let the quality of its shows do most of the talking. So, instead of unveiling new brand messaging or network refreshes at New York's Skylight...
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Ram Will Blanket History With Branded Content, Quizzes and Ads Throughout April Multiplatform partnership revolves around the truck company’s brand, not the network's shows By Jason Lynch Sponsoring a single show or night of programming wasn't big enough for Ram, which wanted to make a statement with its latest media partnership. So the company struck a deal with History to create a full month of branded content, short-form series, quizzes and traditional ad buys across all of the network's dayparts and platforms....
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Acura’s Better Call Saul Partnership Includes Weekly Los Pollos Hermanos Training Videos With Gus Fring Brand's also bringing mysterious driver character back for trivia By Jason Lynch The return of Gus Fring, one of Breaking Bad's most memorable villains, and his Los Pollos Hermanos fast-food chain in the upcoming third season of Better Call Saul is the gift that keeps on giving for AMC's marketing and ad sales team. Since January, the network has been teasing the addition of Fring, played by...
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