As a New Yorker transplanted from Texas, Sarah Bray has resigned herself to a fact of fashion life here: You wear black. Everyone does, the joke goes, though the joke is largely true. But when Bray leaves the city to visit her sorority sisters from Southern Methodist University, or heads down to Palm Beach, Fla.,...
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Brand Marketing Daily
June 06, 2017
The top trends and topics for marketers
Lilly Pulitzer's simple shift finds favor beyond country clubbers
By Robert Klara
As a New Yorker transplanted from Texas, Sarah Bray has resigned herself to a fact of fashion life here: You wear black. Everyone does, the joke goes, though the joke is largely true. But when Bray leaves the city to visit her sorority sisters from Southern Methodist University, or heads down to Palm Beach, Fla.,...
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Is comedy appropriate after the emissions scandal?
By Tim Nudd
Adweek Webinar by NetBase
Tuesday (6/6) at 1 PM ET | 10 AM PT
How females dominate the creative community in Sacramento
By Katie Richards
Celebrating top female leaders in media and marketing
By Adweek Staff
Working with brands, agencies and data to analyze female roles in ads
By Kristina Monllos
Don't ask Geena Davis about role models. At least, don't ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs--all of the jobs that women have in real life--but please, if you do anything, make those characters interesting....
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Her startup, Thrive Global, is capturing the attention of powerful women
By T.L. Stanley
If it's tempting to dismiss emotional and physical wellness as a soft subject, here's a hard truth: Stress and burnout cost U.S. companies more than $300 billion annually in lost productivity, missed workdays, healthcare bills, on-the-job accidents and attrition. It's a bottom-line issue that media mogul and Huffington Post founder Arianna Huffington has been talking...
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Ogilvy gets into artful algorithmic packaging
By Tim Nudd
Nutella, the hazelnut spread, has always been a fun brand (when it's not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging. Ogilvy & Mather used a special algorithm--much as Diet Coke did last year, and Absolut...
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It was filmed in Paris, the City of Light
By Marty Swant
How many colors can a person count? How many can a human eye even see? And perhaps more important, how many can the brain comprehend? A few dozen? Hundreds? A thousand? A million? A billion? And even if we as humans can't, what if we could? While working on a campaign for Samsung's new QLED...
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83% want to own their own business, while 55% work on a 'side hustle'
By Emma Bazilian
Whether job hunting on social media, balancing career and home life or working on their side hustles, millennial women are bringing a new and unique ethos to the workplace. "Women can put family and company culture first but still manage to save more, and do more, with the money they are given," explained Jaclyn Johnson,...
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Break free for the summer
By Angela Natividad
Summer's in the air, and with it, cold drinks, filmy cotton and tanned limbs. Just in time, for client Bacardi, BBDO New York gives us "Break Free," a wild take on Instagram's Boomerang feature. Boomerang lets you create super-short videos that do exactly what they sound like. They're GIF-like, looped scenes that, while fun to...
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