Problems create entrepreneurial opportunities, and 2020 is not lacking problems. This is especially true when it comes to advertising. “Necessity drives innovation as they say and recession can create problems that need different solutions that marketers aren’t getting from their existing agency suppliers,” said Miles Welch, partner at M&A advisers Waypoint. Now there are new agencies that are reacting to that need and coming onto the scene. Read more below. Other things to know about | | |
|
| Top Stories |  |
|
| Managing Through Crisis | | | | Agencies are launching despite— and as a result of — the pandemic as new creative opportunities arise from the disrupted marketing landscape. | | |
|
howdy! | Business of TV | | | | Pay-TV affiliate fees helped pad networks’ profits, subsidizing their streaming plays. Without them, networks will need to recalibrate. | | |
| Sponsored by AcuityAds | | | | Download this new report to learn why advertising automation is poised to go beyond programmatic and amplify how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure. | | |
| Advertisement |  | | |
howdy! | Publishing in the Platform Era | | | | Some publishers are now closing close to half the RFPs they send out. The trick is getting onto the shortening lists receiving the RFP. | | |
| Sponsored by Adgen | | | | With this new Business Analytics MSc program, featuring units run in partnership with IBM and SAS, the focus is on data science, along with the business skills to put that knowledge into practice. | | |
howdy! | Coronavirus Fallout | | | | ANA attendees, industry observers say marketers are focused on driving growth and meeting consumers wherever they are now. | | |
| Advertisement |  | | |
| Sponsored by Luxe | | | | Self-tanning brand Isle of Paradise used its message of inclusivity and positivity to reach young viewers on social media. The resulting campaign inspired thousands of Gen Zers to create video reviews on the platform. | | |
howdy! | | | | | Presented by Digiday, Glossy and Modern Retail, this year’s Digiday Worklife Awards honors the companies that were able to rethink the very nature of work. | | |
howdy! | Publishing in the Platform Era | | | | The Trump ‘losers’ and ‘suckers’ scoop provided a boost not only to The Atlantic’s renewed sense of importance, but to its bottom line. | | |
| | | | | The Economist has recently switched tactics from being 'an acquisition machine' to honing its subscriber retention tactics — a move its recently appointed president says is paying off. |
|
|
