FUNDRAISING WEBINAR

Smart Ways to
Attract Online Donors

Thursday, October 12 | 2:00 - 3:15 PM ET

Before you finalize your year-end fundraising strategy, join us to learn which online tactics are getting the best results now.

In this session, you’ll learn from a vice president of online communications and a veteran fundraiser who oversees alumni engagement. Join them and Chronicle senior editor Lisa Schohl on Thursday, October 12, at 2 PM ET, to learn the key elements of a successful online campaign, how to run a digital advertising campaign that gets results, and tips for strategically timing emails to maximize donor engagement.

You'll learn from these experts:

• Cathy Whitlock leads online communications at Parkinson’s Foundation. She specializes in creating high-impact multimedia communication programs with a focus on website user experience, social media engagement, and digital advertising. She has extensive experience working in the nonprofit, corporate, and higher-education sectors.
• LaShonda Williams is the Associate Director of Alumni Engagement and Annual Giving at the South Texas College of Law Houston. She has more than two decades of experience in higher-education fundraising and held leadership roles at Prairie View A&M University and the University of Houston. LaShonda has a proven track record in using data to increase engagement, giving, and donor retention, and she shares her expertise as a trainer at National University’s Fundraising Academy.

Secure your spot now! Don’t miss out on our limited time 20% off discount.

This session will include live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 202-466-1032.

This session qualifies for 1.25 CFRE credits.

The Chronicle of Philanthropy | 1255 Twenty-Third St., N.W. | Washington, D.C. 20037
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