YouTube Red, YouTube's subscription streaming service, appears to be having an identity crisis. Earlier this week, CEO Susan Wojcicki referred to it as a music streaming service, different from how other YouTube executives have described it in the past.

Media buyers say AT&T is shopping its programmatic offering to media agencies. Here's its pitch deck.

"Instagram is the young person's television." Omar Raja, founder of Bleacher Report's House of Highlights Instagram account, explains why the brand has continued posting to Instagram as it grows, the idea behind the account and more on the latest Digiday Podcast.

"One drink became five, and we ended up talking all night." Five couples that found love at ad agencies share their stories.

In a Digiday survey of advertising execs, 82 percent of respondents said they believe third-party data is unreliable. Subscribe to Digiday+ to learn more about the issues marketers face when using data in digital campaigns.

From Glossy: The early deadline for the Glossy Awards is this Friday, Feb. 16. Check out the categories and submit your entries today before entry fees rise on Friday.

 

Neither Hulu nor Netflix nor Spotify, YouTube Red is having an identity crisis

Sahil Patel

This week, YouTube CEO Susan Wojcicki called YouTube Red a music streaming service, different from how other execs have described it in the past.

Pitch deck: How AT&T is differentiating from the duopoly

Shareen Pathak

The company is pitching buyers the "AT&T digital video advantage," according to a pitch deck obtained by Digiday.

Advertisement

 

Paid and organic marketing: How to find and optimize your best combinations

Sponsored Content Tune

It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune.

House of Highlights' Omar Raja: 'Instagram is the young person's television'

Aditi Sangal

“The big thing is you want to be a part of the conversation before the conversation is over.”

'One drink became five': Ad agency couples tell their stories on Valentine's Day

Ilyse Liffreing

For Valentine’s Day, Digiday compiled the stories of agency lovebirds.

Moving beyond radical transparency to trust

Sponsored Content PubMatic

The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic.

Survey: Measuring ad effectiveness

Sponsored Content Thunder

We would like to know your thoughts on the methods you’re using to test ad effectiveness. Which ones are working? Which ones are not? Take the quick survey and we’ll send you a $5 Starbucks gift card. Sponsored by Thunder.

Advertisement

 
 
Careers Title
 
February 13, 2018
The House of Taylor & Co. – Brand Manager
The House of Taylor & Co.
Beverly Hills, CA
 
February 13, 2018
Integrated Sales Marketing Manager
Slate
Brooklyn, NY
 
February 12, 2018
Sales Executive, Programmatic & Sponsorship
Ranker
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
February 15, 2018
Digiday Hot Topic: The Future of TV
New York, NY
 
EARLY DEADLINE:
February 16, 2018
Digiday Media Awards Europe
 
EARLY DEADLINE:
February 16, 2018
Glossy Awards
 
 

ALL EVENTS

 

This email was sent to newsletter@newslettercollector.com. If you are no longer interested you can unsubscribe instantly.