* This chart and data were pulled from the Global Neobanks Report by Insider Intelligence. Purchase the report here for $495 to get immediate access to the full analysis. |
Neobanks — digital-only banks with industry-leading capabilities that don't operate physical branches or rely on legacy back-ends — have exploded onto the global scene in recent years.
Full-stack neobanks have a banking license and control their front and back ends, while front-end neobanks don't have banking licenses and only control the customer interface. But nearly every neobank within both categories struggles against a common existential threat: profitability. Here are some of the different strategies they're taking to turn a profit: |
- Freemium pricing strategy. Some neobanks offer their product for free but charge for additional features: Australian neobank Douugh uses a freemium model, in which the free account helps with budgeting and the premium account analyzes a user's finances and helps them invest their money.
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- Multitiered premium subscriptions. UK-based neobank Revolut operates this model: Its basic account is free, while its premium account costs $9.99 per month, and its top tier 'Metal' account costs $14.99 per month.
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- Targeting niche demographics. Australian neobank Judo specifically targets small- and medium-sized businesses (SMBs) to...
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Other report highlights you don’t want to miss… |
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| This is just a preview of the information and insights you'll find in the Global Neobanks report by Insider Intelligence. Purchase the report today for $495 to access the full analysis. |
