Also: A former Gap employee hunts down old in-store soundtracks for a nostalgic project.

TODAY’S HEADLINES – 05.06.2022  
 
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THE FRIDAY REPORTER

WSJ’s Lillian Rizzo previews tips for May 11 Media Relations Conference

Host Lisa Camooso Miller gets into the weeds with Rizzo on her career and current beat. Be sure to join them for our upcoming conference in NYC.


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WINNING CAMPAIGNS

Shoestring budget draws huge response for iQ 360’s Hawaiian recruitment effort

‘Movers and Shakas’ aimed to lure remote workers to Hawaii as the pandemic shut down tourism. The project’s success has earned the top prize in the ‘Grand Prize: Media Relations Campaign of the Year: Under $50,000’ category of Ragan’s 2021 Media Relations Awards.



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CRISIS COMMUNICATIONS

When marketing needs PR: ‘The Chosen’ creator apologizes for anti-ad rollout

The popular TV series rankled some with a bit of reverse psychology in its marketing. Here’s how PR could have helped.


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MEDIA RELATIONS

4 tips for adding Substack to your media plans

The newsletter boom is on. Here are four considerations to keep in mind before adding Substack or other emerging platforms to your media outreach.


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THE WORKPLACE

How Zoom fatigue can hurt employees — and how to fix it

Being off-camera can help your company’s accessibility practices and stave off depression and fatigue in employees.



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SOCIAL MEDIA

BeReal: What PR pros should know about the newest hit social media platform

A daily two-minute opportunity to show yourself and your surroundings in an authentic way is proving popular with Gen Z and younger millennials.


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COMMS WEEK

Communications Week welcomes comms leaders to 2022 Advisory Board

The group of 27 industry experts will guide the editorial focus and programming for this year’s events, taking place Nov. 1-4.


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MEDIA RELATIONS

How PR pros can stand out amid the Elon Musk news cycle

As the billionaire owner-to-be of Twitter, Musk has a unique ability to dominate headlines. How can brand managers make sure they aren’t boxed out?



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PR INDUSTRY

No more 'work-life balance': Making the case for separation

Working from home has changed the rules for setting boundaries and building work culture in PR.


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THE WORKPLACE

There’s a double standard about returning to the office, new survey says

Executives aren’t being held to the same standard on in-person work as other employees. Here’s what to do about it.


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INTERNAL COMMUNICATIONS

How valuable are your internal comms tools?

This new 10-question survey seeks to learn which tools and channels comms pros find most useful.


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