Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things."
June 28, 2019   |   View Online »
 
Netflix and HBO are making big inroads into marketing tie-ins usually seen around tentpole movies

Netflix and HBO are making big inroads into marketing tie-ins usually seen around tentpole movies

Ashley Rodriguez | Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things."

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Google launched new marketing tools for small businesses, and it could help to fend off Facebook and Amazon

Google launched new marketing tools for small businesses, and it could help to fend off Facebook and Amazon

Lauren Johnson | Google is rolling out a website to help small businesses decide where they should spend marketing dollars.

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S4's Sir Martin Sorrell is calling time on the ad agency holding company model, and thinks that big players like WPP and Publicis should go private

S4's Sir Martin Sorrell is calling time on the ad agency holding company model, and thinks that big players like WPP and Publicis should go private

Tanya Dua | In an interview during the Cannes Lions Festival last week, Sorrell said that holding companies were stuck in outmoded ways of working.

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JPMorgan’s finance app for millennials was plagued with issues from the start. Here’s the inside story of how Finn fell apart.

JPMorgan’s finance app for millennials was plagued with issues from the start. Here’s the inside story of how Finn fell apart.

Dan DeFrancesco,Dakin Campbell | Finn was established as separate from the bank's traditional offering, leading to skepticism around the product.

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Intel insiders admit in a leaked document that the threat from arch-nemesis AMD is the 'greatest in years' thanks to its ‘clear focus and direction’

Intel insiders admit in a leaked document that the threat from arch-nemesis AMD is the 'greatest in years' thanks to its ‘clear focus and direction’

Benjamin Pimentel | AMD has made a big comeback, and even Intel has had to acknowledge the threat in a leaked document circulated among employees.

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TripActions skyrockets to $4 billion valuation just months after earning unicorn status with backing from Andreessen Horowitz’s new $2.2 billion Vision Fund competitor

TripActions skyrockets to $4 billion valuation just months after earning unicorn status with backing from Andreessen Horowitz’s new $2.2 billion Vision Fund competitor

Megan Hernbroth | The company was most recently valued at $1 billion in November as part of a $154 million Series C, which Andreessen Horowitz also led.

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A founder of Juniper Networks and a co-creator of Apple's Mac operating system used this hand-written pitch deck to raise $200 million from SoftBank for their new data center startup

A founder of Juniper Networks and a co-creator of Apple's Mac operating system used this hand-written pitch deck to raise $200 million from SoftBank for their new data center startup

Megan Hernbroth | The two Silicon Valley notables have raised $300 million since 2015 for Fungible, a data center infrastructure startup.

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As Jony Ive prepares to leave Apple, a Wall Street analyst says that he's 'clearly irreplaceable' and it's a 'major changing of the guard'

As Jony Ive prepares to leave Apple, a Wall Street analyst says that he's 'clearly irreplaceable' and it's a 'major changing of the guard'

Rosalie Chan | Wall Street was surprised when Apple announced design chief Jony Ive is leaving the company. Here's what one analyst says about Ive's impact.

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'The Office' is leaving Netflix, but concerns that its exit could hurt subscriber growth ignore the big picture

'The Office' is leaving Netflix, but concerns that its exit could hurt subscriber growth ignore the big picture

Ashley Rodriguez | Audience demand for the US version of "The Office" drops steeply outside the US, data from Parrot Analytics shows.

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‘The auto industry can’t sit still, it’s impossible’: How the electric vehicle revolution will drive M&A, according to Bank of America

‘The auto industry can’t sit still, it’s impossible’: How the electric vehicle revolution will drive M&A, according to Bank of America

Callum Burroughs | From geopolitics to increased regulation, CEOs at major automakers are stepping up their efforts to stay relevant in a changing industry.

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