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| Spot includes an Eggo commercial from 1979 By Jason Lynch If it seems like the world is turning upside down, Netflix just confirmed it. Continuing its tradition of using big TV moments to announce the premiere dates of its shows, Netflix dropped a surprise ad during the Super Bowl's third quarter for Stranger Things 2, which will debut around Halloween. Stranger Things 2 is the... Read more » |
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| This seal of approval is key for buyers By Jason Lynch |
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| Promoted Content by Deloitte | | New constant for marketers |
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| Fifth most-watched of all time By Jason Lynch |
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| 'It's not just about companies anymore, it's about people' By Sami Main |
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| Four additional spots aired after New England's big comeback By Jason Lynch New England Patriots fans weren't the only ones cheering after their team's stunning comeback Sunday night, as they tied the Falcons 28-28 sending the Super Bowl into overtime for the first time ever. Fox had negotiated overtime ad spots with a handful of brands and was able to air four additional Super Bowl spots before... Read more » |
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| Her new documentary explores the complexities of gender By Jason Lynch Few broadcast journalists have had a career as varied as Katie Couric's. She's worked for all three broadcast news organizations, presiding over morning news (co-hosting Today from 1991 to 2006), evening news (anchoring CBS Evening News from 2006-2011) and a daytime talk show (Katie, from 2012-2014). Since 2014, she has served as Yahoo's global news... Read more » |
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| Struggling channel will battle Investigation Discovery for viewers By Jason Lynch Oxygen, which has struggled to connect with viewers since it launched in 2000, is rebranding as a crime-themed network for women, NBCUniversal announced today. But NBCUniversal will still only have one cable network devoted to crime in its stable: Cloo, which aired crime-themed library content, folded up shop today. With the rebranding, NBCUniversal will target... Read more » |
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| Featured Jobs | | Liquisite- eMazzanti Hoboken, New Jersey | | Creative Circle Minneapolis, Minnesota | | Happy Medium Des Moines, IA or Chicago, IL | | Raytheon Waltham, MA | | Kiip San Francisco, California | | |
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| Promoted Content by Hightail | Communication, visibility and accountability Read more » |
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| A+E Networks is taking an equity stake in the league By Jason Lynch For the first time in two decades, Lifetime is getting back into the live sports business. Beginning in April, the network will become the exclusive U.S. TV home to the National Women's Soccer League (NWSL), as well as an official league sponsor. It's part of a three-year deal in which A+E Networks will take an... Read more » |
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| 244-station group will include music, sports and news/talk formats By Chris Ariens CBS Radio has scrapped plans for an initial public offering and is instead merging with Entercom, the nation's fourth largest radio operator. CBS Radio's 117 stations in 26 markets will combine with Entercom's 127 stations in 27 markets. CBS Chairman and CEO Les Moonves announced in March 2016 that it was spinning off the Radio... Read more » |
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| Look-alike players, coaches and more By Tim Nudd The NFL's Super Bowl babies are back, and they're cuter than ever. The league launched the babies campaign during last year's Super Bowl with a music video based on a fun bit of trivia--that cities that win a Super Bowl see a rise in births nine months after the victory. That spot featured actual Super... Read more » |
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