Netflix apologizes; 56% ‘dread’ wor k; WFH brings colleagues closer; Day in the L ife of CEO Michael Coston;; and much more

DAILY SCOOP

Netflix apologizes for film’s promo image, Estée Lauder to lay off up to 2,000 employees; Airbnb bans parties

Also: Broadway turns to Airbnb with virtual experiences, IKEA Taiwan mimics Animal Crossing, 55% of consumers expect action from brands supporting social issues, and more.

CRISIS COMMUNICATIONS

How ‘WFH’ has brought clients and colleagues closer together

The shift to remote work has actually deepened the connection between PR pros and their clients. Here’s what has changed—and why it matters.

COVID-19

Study: 56% of workers ‘dread’ work in the morning

Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

A DAY IN THE LIFE

The tools Michael Coston has adopted during WFH

This comms pro says the virtual environment has been particularly interesting for his work, which entails studying interpersonal connections and rapport in a room. Here’s how he sees the future of communication.

PR DAILY AWARDS

Announcing PR Daily’s 2020 Nonprofit PR Awards winners

Congratulations to this year’s wonderful winners. Find out who earned top honors.

DAILY SCOOP

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.

COVID-19

How student-run firms are adapting to—and learning from—COVID-19

PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.

COVID-19

How transparent communication can bolster communal trust and credibility

Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.

COVID-19

50 ways communicators can navigate the ‘new normal’

How you can chart the way forward in all aspects of your job in this comprehensive guide.

PR DAILY AWARDS

Don’t miss this week’s Video, Visual & Virtual Awards entry deadline

Submit your work by this Friday, Aug. 21, to showcase your best visual content or innovative virtual events.

DAILY SCOOP

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.

PR DAILY AWARDS

No Fixed Address, Children’s Health, Megaworld Foundation among the winners at Nonprofit PR Awards

Nonprofit communicators didn’t let a pandemic stall their efforts to raise money, increase awareness and capture media attention in PR Daily’s most recent awards program.

DIVERSITY AND INCLUSION

How to get ‘majority’ men involved with DE&I

In a report from the Center for Talent Innovation, data suggests that many white men are ready to embrace D&I initiatives if the right messages are deployed.

EMPLOYEE ENGAGEMENT

5 fatal flaws of wellness programs

Your efforts will flail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.