DAILY SCOOP

Netflix CEO admits errors ahead of walkout, TikTok users trust celebrity content less, and Wendy’s introduces recyclable cups

Also: Beaches Resorts searches for TikTok “granfluencer,” Twitter launches inclusive marketing program, AMC Theatres adds permanent captions for accessibility, and more.

CAREER LADDER

9 tips for landing your first PR job

Here’s a look a the important steps of the process, from building your résumé to nailing your interviews.

LEADERSHIP COMMUNICATIONS

How PR pros can help reduce the stigma around mental illness

It matters what words we use—and what actions we take that back up all the talking.

PAVING THE WAY

Mars Wrigley’s Allyson Park shares top skills for rising comms pros

The global vice president and mother offers advice for aspiring leaders to build their careers.

REMOTE CULTURE

How companies and comms pros can reach remote workers via video

Catch this free webinar to get your virtual messaging chops up to speed.

DAILY SCOOP

Facebook proposes name change, Southwest backtracks on vaccine mandates, and Zillow blames supply chain home-buying freeze

Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more.

CRISIS COMMUNICATIONS

7 communications lessons from air travel mask rules

A PR pro reflects on her recent travel and how messages about masks are being delivered and received as the COVID-19 pandemic lingers.

COMMS WEEK

Why leaders must erase the stigma against taking time off

Sarah Plaster, Aflac’s organizational comms director, unpacks the top findings of ‘The 2021-2022 Aflac WorkForces Report.’

LEADERSHIP COMMUNICATIONS

5 keys to better, more substantive leadership comms

Heed this advice to create a culture that honors diversity, facilitates honest feedback and values genuine authenticity.

A DAY IN THE LIFE

Music industry PR pro Wes Davenport shares hope for PR’s virtual future

Even for an industry that is built on in-person interaction and performance, some digital tools offer a broad new horizon for reaching media outlets and driving awareness.

THE CONSULTANT IS IN

3 big communications issues that demand immediate attention

Here’s how the pandemic has reshaped the work of communications leaders around the world.

DAILY SCOOP

How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.

STORYTELLING

What powerful visual storytelling looks like in health care

Follow these six rules to capture audiences with important stories from your organization’s leaders.

CAREER LADDER

How to survive the trickiest, stickiest interview questions

As ‘The Great Resignation’ chugs on, take time to brush up on 12 notorious stumpers designed to make candidates sweat.