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 | Adfreak | May 23, 2017 | | Today's highs and lows of creativity |
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| House of Cards toys again with the real world By Tim Nudd Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the "FU 2016" campaign via BBH, which including running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the show is again delightfully blurring... Read more » |
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| S.Q.U.I.D. whisperer Rafael Fittipaldi tells all By David Gianatasio |
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| Promoted Content by Merkle | | Addressability, personalization and loyalty |
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| Coloring in shades of 'Turdly' By Angela Natividad |
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| Making the case for an easy switch By Gabriel Beltrone |
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| A plea to 'Live for the Story' By David Gianatasio Can Canon convince a generation reared on smartphone photography to put its cameras in the picture? "Live for the Story," the brand's first big Europe, Middle East and Africa (EMEA) campaign from VCCP London, begins with "Boundaries," an impressive 60-second spot that follows a spunky lad as he grows into a high-spirited young man determined... Read more » |
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| A brew even the Log Lady stands by By Angela Natividad The two-season show Twin Peaks first launched in 1990. And--thanks to its compelling weirdness, some ace acting from Kyle MacLachlan, characters like the Log Lady, and its appeal to our prurient interest in small-town life--fans have gone on loving it, and wanting more, for nearly 30 years. As of Sunday night, thanks to Showtime, they've... Read more » |
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| Say hello to S.Q.U.I.D (Shared Quests Uniting Individual Dudes) By Tim Nudd Want to spend 15 hours this weekend teaching a giant eight-tentacled robotic Kraken sea beast how to navigate the squishy steps from adolescence to adulthood? Old Spice has a game for that. It kicks off at 4 p.m. ET (1 p.m. PT) today at OldSpiceTwitch.com. The game, called S.Q.U.I.D (short for Shared Quests Uniting Individual... Read more » |
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| Featured Jobs | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | The Marketing Division New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Criterion Global | International Media Planning + Buying New York City, New York | | |
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| 'Field Trip to Mars' and 'Gravity Cat' also win big By Tim Nudd Clemenger BBDO Melbourne has won Best of Show at New York Festivals for "Meet Graham," the PSA campaign for Australia's Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces. Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a... Read more » |
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| Big-hearted approach from We Believers By David Gianatasio When Mom or Dad spends long tours of duty far from home while serving in the military, their kids sometimes need extra understanding, encouragement and emotional support. If a parent dies in combat, these children can struggle mightily to cope with the loss and adjust to a new reality. Understandably, they're at greater risk for... Read more » |
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| Model fronts La Perla's new fashion campaign By Tim Nudd Kendall Jenner is putting the Pepsi fiasco behind her and returning to a more comfortable gig, as fashion model, in new advertising from Italian luxury brand La Perla. The 21-year-old stars in ads designed by La Perla creative director Julia Haart that have a fantasy floral theme, inspired by the work of Georgia O'Keeffe and... Read more » |
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