Netflix announced its Microsoft partnership in July as part of a pact that was expected to generate billions in advertising revenue for the online streaming service. Although, after a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech. Additional coverage: - Pretty much everyone on the buy side is spending on Google. But while agencies have displayed a very steady rate of spending and marketing confidence in Google, brands' spending and confidence have been a bit more up and down.
- This fifth and final — for now — explainer video on the DoJ's antitrust case against Google outlines how Google used its ad tech tools to put rival ad exchanges at a disadvantage and penalize the publishers that prioritized them.
- With SXSW attendance slated to approach pre-pandemic levels this year, Amazon Prime, Paramount+, Slack and other brands have immersive experiences in store for festival attendees.
- Last week's Media Buying Summit captured the major challenges and obstacles media folk face day to day, but also shone a light on the solutions to those problems. More in this Digiday+ Media Buying Briefing.
- Digiday published a limited, eight-piece series analyzing a fragmented social media landscape. To see the full series and participate in a "chat" about what we covered, join Digiday here in our spin on an AOL chat room on the series.
- For years, signing onto an esports org has been the end goal for many creators seeking safety and security. But in 2023, the bottom has fallen out.
- As the media landscape ventures further into digitization and fragmentation, public relations agencies expand their offerings to keep up.
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| Top Stories |  | | Ivy Liu |
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| | | | | Digiday has learned that Netflix has procured the services of Jon Whitticom, formerly chief product officer at Comcast’s ad tech unit FreeWheel, as its “advertising platform advisor.” | | |
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howdy! | | | | | Pretty much everyone on the buy side is spending on Google. But while agencies have displayed a very steady rate of spending and marketing confidence in Google, brands’ spending and confidence have been a bit more up and down. | | |
| | | | | Brands are layering interactive video elements into featured products, crafting a more engaging shopping experience. | | |
| Advertisement |  | | |
howdy! | | | | | This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market. | | |
| | | | | SSPs are helping publishers connect with new ad networks and DSPs to find buyers, optimize deals and provide valuable analytics. | | |
howdy! | | | | | Brands like Amazon Prime, Paramount+, Slack and Porsche will have immersive experiences for festival attendees. | | |
| Advertisement |  | | |
| | | | | How global agencies buy media is often at odds with their goals of financing diverse publications and voices. | | |
howdy! | | | | | The summit captured the major challenges and obstacles media folk face day to day, but also shone a light on the solutions to those problems. | | |
howdy! | | | | | A limited editorial series examining the state of social media — and how fragmented it has become. | | |
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