With Netflix rolling out around 700 original projects this year, producers have a chance to get a piece of the company's $8 billion content budget. But that opportunity comes with risks. "Everyone's trying to claim they should own the data in the marketing relationship." Ad agencies are more frequently demanding access to publishers' first-party data. As more publishers adopt ads.txt, ad buyers are starting to move toward buying only ads.txt-compliant inventory. "They are pushing the boundaries the most." Refinery29 is selling advertisers influencer campaigns that include sponsored posts created by its editorial staffers. In case you missed it: On the latest episode of Starting Out, OMD CEO John Osborn talks about obsessively charting his career path to the point where he was "probably way too rigid." Brand marketers are invited to apply for a complimentary pass to the upcoming Digiday Programmatic Marketing Summit, where we will discuss how brand marketers are improving their in-house programmatic media-buying capabilities by holding direct billing relationships with tech vendors. |
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| Sahil Patel Netflix will release 700 original productions this year. But is that a good thing for the producers? |
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| Lucia Moses Multiple publishers said they're getting more frequent, onerous demands from ad agencies wanting to get their hands on the publishers’ audience data. |
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| Sponsored Content AppNexus Why is transparency important in the programmatic supply chain? Here are five reasons why transparency is more important in the programmatic supply chain than the other. Sponsored by AppNexus. |
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| Tim Peterson DSPs are giving ad buyers more options to buy inventory only from compliant publishers. |
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| Max Willens Refinery29 has begun selling advertisers closer access to its editorial staff. |
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| Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. |
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| Sponsored Content Braze Mobile devices allow brands to gather more nuanced customer data than ever before, providing actionable insights into what people value and how they engage- the kind of insights that strong customer relationships are built upon. But these relationships are also built upon trust so security needs to be a mindset. Sponsored by Braze. |
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Gala:
March 29, 2018 | 6:
30pm |
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LAST CHANCE DEADLINE:
March 30, 2018 |
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ALL EVENTS |
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